- Wal-Mart Stores is an American public corporation that runs a chain of large, discount department stores.
- Wal-Mart is the largest grocery retailer in the United States, with an estimated 20% of the retail grocery and consumables business, as well as the largest toy seller in the U.S.
- The company was incorporated as Wal-Mart Stores on October 31, 1969. In 1970, it opened its home office and first distribution center in Bentonville, Arkansas.
- During the 1980s, Wal-Mart continued to grow rapidly, and by its 25th anniversary in 1987 there were 1,198 stores with sales of $15.9 billion and 200,000 associates. At the time, it was the largest private satellite network, allowing the corporate office to track inventory and sales and to instantly communicate to stores.
- Wal-Mart has different market entry strategy to go into one market in one country. In Mexico, Wal-Mart established a 50-50 joint venture with Cifra SA, Mexico’s largest retailers. In Canada (1994), Wal-Mart entered by acquisitions the 122 store Woolco Chain. In Brazil, Wal-Mart teamed up with Lojas Americanas SA (open five store). But in Argentina, Wal-Mart opened four stores without a partner.
- In Europe, both Germany and UK, Wal-Mart use acquisitions as a strategy to enter new markets. Wal-Mart purchase of 21 hypermarkets from Wertkauf GmbH and acquired 74 additional hypermarkets from Spar Handels AG in Germany. And then, Wal-Mart offering more than $ 10 billion for Britain’s third largest supermarket chain, Asda Group PLC.
- Wal-Mart earliest foray into China, a joint venture launched in 1996 with Thailand’s Charoen Pokphand Group. Wal-Mart executives have made a point of building relationships with government officials.
- Wal-Mart’s international operations currently comprise 2,980 stores in 14 countries outside the United States.
- There are wholly-owned operations in Argentina, Brazil, Canada, Puerto Rico (although PR is part of the US, the company’s operations there are managed through its international division), and the UK.
- Sales in 2006 for Wal-Mart’s UK subsidiary, ASDA (which retains the name it had before acquisition by Wal-Mart), accounted for 42.7% of sales of Wal-Mart’s international division.
- In July 2006, Wal-Mart announced its withdrawal from Germany due to sustained losses in a highly competitive market. The stores were sold to the German company Metro during Wal-Mart’s fiscal third quarter.
- Wal-Mart Stores Division U.S. is Wal-Mart’s largest business subsidiary, accounting for 67.2% of net sales for financial year 2006. It consists of three retail formats that have become commonplace in the United States: Discount Stores, Supercenters, and Neighborhood Markets. The retail department stores sell a variety of non-grocery products, though emphasis has now shifted towards supercenters, which include more grocery items.
- Wal-Mart not only use business-to-consumer marketing (b-to-c or B2C) but also business-to-business marketing (b-to-b or B2B). A vertical marketing system (VMS) is a distribution channel structure Wal-Mart. Type of VMS in Wal-Mart is Corporate VMS and Administered VMS.
- During the past 20 years, Wal-Mart has grown to immense proportions. The entire conglomeration of Wal-Mart stores consists of retail stores, both national and international, websites, and other acquisitions and partnerships which have contributed to its global success story.
- Remix is Wal-Mart’s name for a vendor transportation consolidation program on a colossal scale, the sort of scale that only the world’s largest single retailer can create with a strategy that will echo across the country’s logistics pipelines.
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